A piece of Switzerland by UBS
Commercial | 90 sec | 2025 | HILLTON x JvM
Bank cards are an integral part of countless people's everyday lives. UBS offers a wide range of card solutions and wants to show with five new card designs that “A bank like Switzerland” also offers “Cards like Switzerland”. The new motifs reflect the bank's identity by emphasizing its origins and its ties to its clients in Switzerland.
In spring 2024, a team of mountaineers set off on an expedition. Their destinations were the Matterhorn, the Gastlosen, Lago di Tomè, the Rhine Gorge and the Aletsch Glacier. The group's mission was to preserve the special surfaces of these symbolic places in order to immortalize the uniqueness of Switzerland on the maps. The five map designs were created from the resulting silicone imprints.
Client: UBS | ubs.com
Agency: Jung von Matt | jvm.ch
Director: Samuel Morris | samuel-morris.com
Film Editor: Dennis Gnoni Visconti
DoP: Josua Stäbler | josuastaebler.com
Music by: Gordian Gleiß @86Tales | 86tales.com
Sound Design & Mix: Jingle Jungle | jinglejungle.ch
Colorist: |
Producer: Yanik Müller | hillton.ch
Line Producer: | hillton.ch
Post-Producer: Billy Bains | hillton.ch
VFX: Das Alte Lager | das-alte-lager.com
1st AC:
2nd AC:
Assistant Director:
Grip:
Grip Assistant:
Gaffer:
Best Boy:
DIT & VTR:
Unit Manager:
Set Assistant & Driver:
Agency: Jung von Matt | jvm.ch
Director: Samuel Morris | samuel-morris.com
Film Editor: Dennis Gnoni Visconti
DoP: Josua Stäbler | josuastaebler.com
Music by: Gordian Gleiß @86Tales | 86tales.com
Sound Design & Mix: Jingle Jungle | jinglejungle.ch
Colorist: |
Producer: Yanik Müller | hillton.ch
Line Producer: | hillton.ch
Post-Producer: Billy Bains | hillton.ch
VFX: Das Alte Lager | das-alte-lager.com
1st AC:
2nd AC:
Assistant Director:
Grip:
Grip Assistant:
Gaffer:
Best Boy:
DIT & VTR:
Unit Manager:
Set Assistant & Driver:
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Art Director: Moritz Lüth
Copywriting: Günter Zumbach
Agency Producing: Natascha Imfeld
Executive Creative Director: Samuel Christ
Account Manager: Annika Baur, Andrea Schütz, Nadine Reber, Laura Schlittler
Chief Creative Officer: Christian Kies
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Head Marketing & Digital Sales: Aydin Sahin
Creative Director, Innovation & Creative Lab: Pascal Baumann
Growth Marketing Specialist: Rebecca Aebli
Digital Campaign Strategist: Milton Redmond
Social Media Specialist: Jasmin Heri
Media Planner Initiatives & Innovation: Tanja Klotz
Product Owner Cards Marketing: Rahel Metin
Product Owner Consumer Credit Cards: Philipp Thielmann
16:9, Color
Designing a card that tells a story - based on the most typical textures
of Switzerland - is hard to beat in terms of relevance.
of Switzerland - is hard to beat in terms of relevance.
Article on markt-kom.com