This is the Cloudneo by On Running

Commercial | 50 sec | 2022 | HILLTON
A 100% recyclable, bio-based performance running shoe? Some claimed it was impossible. But On chose to Dream On.
The On Cloudneo is the first shoe launched as part of the Cyclon scheme. It is a completely recyclable shoe, with all the materials able to be reused to make another Cloudneo once you’re finished with it.
The Cloudneo is now available via subscription to the Cyclon™ circularity program. Run. Recycle. Repeat. And true to the service, it's launching in cycles. First come, first served.
The running revolution starts now.

Client: On Running |
Director: David Bertschinger Karg & Tobias Bonfanti | ANIMALS
Film Editor: Dennis Gnoni Visconti
DoP: Fabio Tozzo |
Music by: Pablo Nouvelle |
Sound Design & Mix: Jingle Jungle |
Colorist: Tim Smith | No8
Producer: Mona Bertschinger & Alessandra Dolci |
Line Producer: Julia Hallasch|
Post-Producer: Billy Bains |
On Producer: Alexia Vitasse
VFX: Das Alte Lager |
CGI: Roman Kälin |
1st AC: Sven Uhlmann
2nd AC: Yannic Krayss
Assistant Director: Gökan Saf
Grip: Gregiore Tomat
Grip Assistant: Enrique Zalotay / Balazs Gyenes
Gaffer: Raphael Toel / Joel Plattner
Best Boy: Stephan Grosse
DIT & VTR: Noah Frei
Unit Manager: Emanuel Demenga
Set Assistant & Driver: Max Wild
Set Design: Viviane Rapp
Set Design Assistant: Elias Dolder
Hair & Make Up: Julia Ritter
Cast: Michael Zimmermann, Sophia Hünnekens, Pamuy, Tianke

16:9, Color

Cyclon is On‘s approach to tackle the waste problem of our generation.
Today, most products are designed within a linear lifecycle. That means one straight line to the trash. Make-Use-Dispose. When apparel and footwear have a predetermined destiny to become waste, that results in harmful effects on our planet. But we think there’s a better way.
It’s called circularity.
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