Swisscom Entertainment – blue Play

Commercial | 4x 25 sec, De/Fr/It | 2021 | Stories x TBWA\Zürich

Swisscom blue TV stands for the best entertainment. With the new "Blue Play" offer, Switzerland's most popular TV is now even more attractive. Thousands of series, films and children's programmes - including exclusive premieres and many Swiss productions: With Blue Play, Swisscom is launching a new media library, exclusively and at no extra charge for Blue TV subscription customers.
The campaign by TBWA\Zurich shows: Only Swisscom can offer such entertainment. On the campaign slogan "Too much of the best", TBWA\Zurich stages an entertaining story about a family with a challenge of a special kind: Blue Play, the largest and most entertaining media library in Switzerland. Because it offers so much content, from films of almost all genres to series and exclusive titles, that just listing a small part of these titles took up a whole five TV spots. The five films and social media formats were realised together with Stories and director Samuel Morris.

Client: Swisscom | swisscom.ch
Agency: TBWA\Zürich | tbwa.ch
Director: Samuel Morris | samuel-morris.com
Film Editor: Dennis Gnoni Visconti
DoP: Pascal Walder | pascalwalder.com
Colorist: Delfina Meyer | delfinamayer.com
Sound Design & Mix: Tonstudio Z | tonstudiosz.com
Creative Director: Tizian Walti | tbwa.ch/team
Production Company: Stories | stories.ch
Executive Producer: Florian Nussbaumer
Line Producer: Louis Von Mallinckrodt
Production Coordinator: Chenyi Guo
Postproduction Supervisor: Edoardo Moruzzi
Postproduction Operator: Céline Bindy

16:9, Color
Watch Swisscom's Main Campaign #bereit
directed by Giger Brothers
Publication on Persoenlich.ch
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